Straight Up Construction Ltd.

Synopsis

New graphic corporate identity; new URL implementation (including email account rationalization); website construction, hosting, search marketing; social media accounts setup and management; Google My Business administration; and continued marketing support for this long-established new home design-build construction company in Revelstoke, British Columbia.

Graphic Corporate Identity

  • New logo, business card, and stationary package design
  • Logo applications in print, social media, specialty advertising, and CRM system
  • Vehicle and light equipment logo applications
  • Logo stitch files

Website Construction

Setup

  • Click here for website (opens in new tab/window)
  • URL change from revystraightup.com to revelstokeconstruction.ca then revelstokehomebuilders.ca
  • Web hosting and data security by PSI Networks
  • Google business account setup (including YouTube channel, Google Maps, corporate gmail accounts)

Content Development/Site Assembly

  • Responsive design
  • Industry research and local competitive analysis (commercial and residential construction)
  • Writing, design, and layout of 52+ pages
  • Assembly, creation, and optimization of all graphic/photo images (tinyPNG.com for file size optimization)
  • Photography services
  • Integration of CoConstruct CRM login and contact forms
  • Alignment of CRM requirements with client education resources (Responsibilities)
  • Work portfolio organization
  • Wuform customer renovation project inquiry form design and integration
  • Google Forms Kitchen Remodelling form design and integration

Search Marketing

  • Site architecture plan for search marketing optimization (SM)
  • Adwords search term traffic research for all categories and sections
  • Search engine optimization (SEO) page titles and meta tag descriptions (all pages)
  • Back and front end keyword optimization (all pages)
  • Google Webmaster sitemap redirect submission
  • Google Analytics code installation
  • Google Review Program initiated

Social Media Support

  • Facebook page overhaul and stragetic management
  • Weekly Facebook posts including power posts for maximum community penetration (Revelstoke Gnar Day 2019 album shoot)
  • Best practices setup of YouTube channel, Twitter, Pinterest, and Instagram accounts