Multi-Website Attack & Defence Strategies
Shadow the Competition
Optimal solution architecture permits measurable, tactical refinements to each autonomous SEO or SEM component all implemented relative to competitor search engine visibility. In problem situations where individual product category competition presents unique challenges, this structure can be repeated and applied to the problem category.
For example, a flooring company which also sells carpeting (a single dedicated category compared to full-blown carpet company websites along with extra interference from all the carpet cleaning companies) can create an entirely separate search marketing architecture (website, YouTube channel, Facebook page, Pinterest account, Adwords, Analytics, etc.) dedicated exclusively to gaining search engine visibility for the problem category subject.
Multi-Website Architecture
The below diagram shows sample architecture for a new website built around a naturally weak category (a flooring store also selling carpet).
