Your Google Account

Framework

To provide the framework for webmasters and business administrators to adapt and thrive in the system, Google created SEO and SEM tools and resources all centered around a single, properly administered Gmail (Google mail) account that groups together all SM elements belonging to each strategic business unit.

Master Gmail Account

The master gmail account (set up and sign-in from any Google Search page) is used to register, configure (SEO optimize) and/or administer the following:

Google Apps

  • Corporate gmail, Contacts, Calendar, Google docs, Google sheets, etc. and Google Drive account management.

Google My Business

  • Local business listing and platform for collecting Google Reviews and managing Google Maps listing.

Google Maps Listing

  • Physical location of business listing on Google Maps.

YouTube Channel

  • Corporate product and service videos.

Adwords

  • Keyword traffic research tools; admin account for SEM advertising channels and resulting data (also integrated into Google Analytics dashboard).

Google Analytics

  • Data collection and management of customer website traffic housed in a control panel providing a single, accurate view that can be customized to your needs and shared across the organization.

Other Account Credentials

Domain Name (ownership of your website address)

  • The company where you purchase and renew your domain name (i.e. sitename.com, sitename.net, sitename.ca, etc.); Typical cost: $10 per year
  • Make sure YOU own and control this account, NOT your webmaster
  • Username/password required to access (Godaddy.com is a popular domain ownership management company)
  • DNS (domain name server) address assigned here (the host server address you point the domain name to)

Hosting Account (where your website is hosted)

  • Website hosting account (space rented on a server where your website is located); Typical cost: $10 per month
  • Assigned a unique FTP (file transfer protocol) address for upload/download of website files, installation of WordPress templates, Google Analytics code installation, and backup
  • Account username/password required to establish connection with server
  •  hosting companies may advertise 99.99% uptime, hourly back-ups, etc. as USPs

WordPress Admin Account

  • Account username/password required for back-end access
  • Web content management; SEO keyword modifications
 

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