Quick Recap

According to Google and industry accepted “best practices”, the following is required for optimal search marketing competitiveness:

  1. An independent domain website for each geographical market;
  2. Google analytics code and dashboard for each independent domain;
  3. SEO/SEM component accounts (Facebook, Twitter, Pinterest, Google+, Google Maps, Adwords, YouTube, etc.) dedicated to the individual SBU;
  4. Master gmail assigned to Google+, Google Maps, Adwords, and YouTube account administration for each SBU;
  5. Simple website architecture with a tightly-related section category hierarchy featuring unique content with calls to action built around verified high-traffic keywords (sourced from Adwords tools) with internal navigation menus;
  6. Top traffic keyword optimized page tags, meta descriptions, and search marketing components (Facebook, Twitter, Pinterest, etc.)
  7. Monthly competitor keyword ranking reports along with intimate knowledge of competitor search marketing strategy; and
  8. Internal expertise combined with proper organizational training, knowledgeable management and operational support.